What is Back Printing?
Print Your Labels Today
Maximize your product's packaging real estate without compromising on design aesthetics or brand identity. Back printing is a specialized technique that allows you to utilize every inch of your label for essential information and consumer engagement. Discover how this innovative method can elevate your brand’s presence and efficiency. Contact our experts today for a custom quote.
The Mechanics of Back Printing
Back printing involves applying ink to the reverse side of a label or onto the liner itself. At Impression Label, we utilize advanced flexography to ensure high-precision registration on both sides of the substrate. This process is perfect for adding hidden instructions, regulatory data, or even promotional coupons. Request a sample of our back-printed labels to see the quality firsthand.
Enhancing Brand Real Estate
Modern packaging often requires extensive regulatory information that can clutter your primary design. By moving ingredients, barcodes, or "peel and reseal" instructions to the back of the label, you maintain a clean, high-end look on the front. This strategy ensures your brand's first impression remains visually striking and professional.
Innovative Marketing and Coupons
Back printing turns your packaging into an interactive marketing tool. Brands often use the underside of clear containers to display recipes, hidden messages, or unique discount codes that are only visible once the product is used. It is a cost-effective way to drive repeat purchases and increase customer loyalty through unexpected engagement and high-value promotional offers.
Sustainable Labeling Solutions
Choosing back printing is a win for both your brand and the planet. By consolidating information onto a single label instead of using secondary inserts or larger packaging, you significantly reduce material waste. Impression Label uses eco-friendly, water-based inks and efficient manufacturing processes to further minimize your environmental footprint. Inquire about our green printing options for your next project.
A Professional Finish Every Time
Precision is paramount when dealing with dual-sided printing to ensure text remains legible and aligned. Our "white-glove" service ensures that every roll we produce meets the highest industrial standards for durability and clarity. Whether you need pharmaceutical-grade accuracy or retail-ready vibrancy, our team delivers a flawless final product that represents your brand’s commitment to quality.